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Privacy, cookies, and advertising disclosures

Privacy Policy

This Privacy Policy explains how HeliosCore collects, uses, shares, and protects personal data when you use our website, subscribe to communications, or submit a contact request. We aim for clarity and a trustworthy experience. If you do not agree with this policy, please do not use the website.

Last Updated

January 15, 2026

Effective Date

January 15, 2026

Controller Contact

[email protected]

Policy change notice

If we make material changes to this Privacy Policy, we will notify users via a banner on the homepage at least 14 days before the changes take effect. Continued use of the website after the effective date means you accept the updated policy.

Who we are and how to contact us

HeliosCore is a personal development brand focused on mindset, discipline, productivity, confidence, leadership, and financial awareness education. For the purposes of data protection law, we act as the controller for personal data collected through this website.

Business address

Friedrichstraße 100, 10117 Berlin, Germany

Email

[email protected]

Use this address for privacy requests, data access, and deletion requests.

1. Cookie categories (three tiers)

Cookies are small text files stored on your device. We use cookies and similar technologies to keep the site functional, understand performance, and support advertising measurement. We classify cookies into exactly three categories and let you make a clear choice.

Essential cookies

Purpose: core site functionality, security, session management. These cookies are required to operate the website and keep it secure.

Always on
  • Examples: session_id, csrf_token, cookie_consent_status
  • Consent required: NO, activated automatically
  • Retention: session duration or up to 12 months for preference storage

Analytics cookies

Purpose: measuring traffic, user behavior, site performance. These cookies help us understand what content is useful and where we can improve.

Opt in
  • Tools: Google Analytics 4
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent required: YES, activated only after user accepts
  • Retention: up to 14 months

Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, conversion tracking. These cookies allow us to measure advertising performance and, where you consent, show relevant ads.

Opt in
  • Consent required: YES, activated only after user accepts
  • Retention: up to 540 days (Google Ads default)

2. Marketing cookies disclosures

If you consent to marketing cookies, we use advertising technologies to deliver and measure campaigns. The statements below describe what that means in plain language.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

You may opt out of personalized advertising at any time:

  • Google Ads Settings
  • Your Online Choices (EU)
  • Network Advertising Initiative
  • Digital Advertising Alliance

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

Cookie preference management: Use the clearly visible link labeled Manage cookie preferences in the website footer to trigger the cookie consent panel where users can accept or reject each category independently.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy.

Meta Platforms, Inc.

pixel events, conversion data, custom audiences. Governed by Meta's Data Policy.

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4

collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking

records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

deploys tracking tags on our behalf. No personal data is collected by GTM itself. It acts as a container for the tags listed above.

Google's advertising products are governed by: Google policies on technologies and ads.

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy.

To manage your ad preferences on Meta platforms, visit your Meta ad preferences settings within the Meta apps.

8. Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11. International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12. User rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority. EU users may consult the European Data Protection Board website. UK users may consult the Information Commissioner's Office website.

13. What data we collect

Depending on how you use the website, we may collect the following categories of personal data. We do not intentionally collect special-category data.

Data you provide

  • Full name
  • Email address
  • Phone number
  • Form submission content

Data collected automatically

  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Conversion events (form submits, calls, purchases)

15. Retention periods

We keep personal data only as long as needed for the purposes described in this policy, unless a longer period is required by law.

Specific retention periods

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

Retention notes

If you request deletion, we will remove data unless we have a legal obligation to retain it. We also may retain limited records of your request to comply with legal requirements and demonstrate compliance, for example maintaining consent records for audit purposes.

16. Policy metadata

  • Last Updated: January 15, 2026
  • Effective Date: January 15, 2026
  • Changes notified via homepage banner minimum 14 days before taking effect

If you have questions about this policy, contact us at [email protected]. For terms that govern use of the website, see our Terms of Service.